Your Story. The Right Rooms.

PRetz helps American organizations and companies reach Israeli and Jewish audiences - and achieve the outcomes that matter

Let's Talk

Your Story. The Right Rooms.

PRetz helps American organizations and companies reach Israeli and Jewish audiences - and achieve the outcomes that matter

Let's Talk

PRetz is not a PR vendor. We are a strategic marketing and development partner.

We start by understanding what you actually need - your goals, your audiences, your gaps. From there, we build a plan and become part of your team, working toward your objectives using every tool that makes sense: media relations (with thousands of placements behind us), digital presence, content, creative, targeted outreach, referrals to the right outside specialists, and more. We do not limit ourselves to one channel or one method.

FOUNDER

Bnaya Peretz, a French-Israeli communications strategist, founded PRetz with one clear idea: American organizations have important stories, and Israeli and Jewish audiences want to hear them - but the two rarely connect without someone who knows both worlds from the inside.

At 25, with an Orthodox Jewish upbringing and yeshiva studies in philosophy and Talmud, he brings a combination of cultural depth and hands-on experience. A graduate of the IDF Spokesperson Unit, he spent years in Israeli communications before moving to New York - working with members of Knesset, government ministries, political campaigns, research institutes, and social organizations. He understands how journalists think, what editors are looking for, and what it takes to place a story that lands.

Bnaya splits his time between New York and Israel, maintaining direct relationships on both sides. He has generated thousands of media placements across Israeli, Jewish, and international outlets, and specializes in working with clients in philanthropy, Jewish organizations, startups, investors, and leadership. In his free time, he is a baseball fan and a devoted New York Mets supporter.

Every client gets a tailored mix. These are the tools we wor

Media relations

Strategic consulting

Press releases, journalist outreach, interview placement, op-ed writing and placement, newsletter writing and editing, donor communications and letters

Strategic consulting

Message development, market intelligence, narrative positioning, crisis communications

Digital & content

Strategic consulting

Outreach & business development

Social media strategy and management, LinkedIn profile and presence development for executives, Wikipedia consulting and content strategy, website content and management, Google search visibility management

Outreach & business development

Targeted email and LinkedIn outreach campaigns, key stakeholder identification and engagement, reaching decision-makers relevant to your organization or company

Creative

Outreach & business development

Creative

Graphic design, video editing, photography, visual content production

Your Story. The Right Rooms.

Your Story. The Right Rooms.

Case Study: Digital Presence & Reputation

FOUNDER

Every client gets a tailored mix. These are the tools we wor

Media relations

Strategic consulting

Strategic consulting

Strategic consulting

Strategic consulting

Strategic consulting

Digital & content

Strategic consulting

Outreach & business development

Outreach & business development

Outreach & business development

Outreach & business development

Creative

Outreach & business development

Creative

To schedule a fit call across any of our services - media, digital, outreach, creative, and more - reach out.