American stories, told where it counts.

PRetz (פיארץ): PR for Israeli and Jewish media for American organizations, from New York. We help American organizations reach Israeli and Jewish audiences and the American press, and achieve the outcomes that matter.

What we do

Reels people actually watch.

We set up the pages, create the content and run them.

Case studies

Campaigns covered by Fox News, Variety, Deadline, The Jerusalem Post, The Times of Israel, i24NEWS, Ynet, N12, Israel Hayom and more, across New York, Los Angeles, Ottawa and Israel.

One concert. One petition. A national story.

Israeli-American Council (IAC) · Campaign · U.S. news & entertainment media

After an onstage moment at MetLife Stadium drew a strong reaction, the IAC launched a public petition. We carried the story from the Jewish press to mainstream American news and entertainment media. Days later, Macklemore was dropped from the tour.

Dropped from the tour.

Did Trump abandon Israel? One clear voice, everywhere.

Republicans Overseas Israel · Spokesperson · Israeli & international media

When the U.S.-Iran memorandum raised concern in Israel that Washington was stepping back, Israeli media wanted to hear from the Republican side. We put Attorney Marc Zell, Chairman of Republicans Overseas Israel, in front of those audiences. His message stayed consistent: in his view, the memorandum was not a peace deal and did not mean abandoning Israel. He made that case on Israel's main TV channels, in print and on radio, and on international programs.

Channel 12, Channel 13, Kan and i24NEWS.

Outside Lincoln Center, a second perspective.

Israeli-American Council (IAC) · Rapid response · New York & Israeli media

When the documentary NAZA had its North American premiere at the New York Film Festival, the IAC held a rally outside Lincoln Center. We secured coverage in New York and Israeli media and followed the story to screenings in other cities.

U.S. and Israeli press within five days.

$100 million raised, and the story behind it.

Ne'eman Foundation · Philanthropy · Israeli, Jewish & U.S. Jewish media

The Ne'eman Foundation has channeled more than $100 million from North American donors to Israeli nonprofits. We told the milestone through the people behind it, in Israeli, Jewish and U.S. Jewish media.

On the ynetnews home page.

Qatar's influence, in the headlines.

Rabbi Pini Dunner · IRON Initiative · Jewish & Israeli media

Rabbi Pini Dunner and the IRON Initiative led a series of protests against Qatari influence, outside Qatari-owned properties in Los Angeles and London. We secured coverage for each one, from the Jewish press in Los Angeles to Israel's leading news sites and studio interviews.

JNS, Israel Hayom and N12.

A march in Ottawa, heard in Israel.

Ottawa Jewish Community · Community event · Israeli & Jewish media

On the eve of the first anniversary of October 7, members of Ottawa's Jewish community marched from City Hall to Parliament Hill. We brought the event to Israeli and Jewish audiences the same night.

In the Israeli news the same night.

Founder

Bnaya Peretz (בניה פרץ), founder of PRetz, is a communications strategist and a graduate of the IDF Spokesperson Unit who worked with members of Knesset and government ministries before founding PRetz in New York. He has generated thousands of placements across Israeli, Jewish and international media.

Frequently asked questions

How can an American organization get coverage in Israeli media?

We start with what Israeli editors actually look for: a clear Israel or Jewish angle, timing, and a credible spokesperson. Then we pitch journalists we work with directly, in Hebrew and English, and prepare the interviews, op-eds and materials that get the story placed.

Do you work with Hebrew-language and Jewish press?

Yes. We place stories in Hebrew national media (TV, radio, print and online), in English-language Israeli and Jewish outlets, and in the American press, often as one coordinated campaign.

Do you also handle crisis communications?

Yes. We help organizations respond quickly and accurately when a story turns against them: messaging, spokesperson preparation, media handling and follow-up, so the record is set straight.

Can you write and place op-eds in Israeli newspapers?

Yes. We develop the argument with you, write or edit the piece, and place it with the outlet that fits the audience you want to reach.

What does working with PRetz include?

Every client gets a tailored mix: media relations, strategy, digital presence, social media, outreach and creative. We begin with your goals and build the plan around them, rather than selling a fixed package.

Where is PRetz based?

PRetz is based in New York and works across the U.S., Canada and Israel, with direct relationships with journalists and editors on both sides.

Contact

PRetz LLC, 276 5th Avenue, Suite 704 #3092, New York, NY 10001. Phone (518) 364-7678. Email office@pretzpr.com.