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About Us
PRetz LLC is a young, boutique PR and communications consulting firm based in New York City, providing businesses and organizations with spokesperson services, press releases, press secretary services, communication strategy, and crisis management.
The firm specializes in communication consulting services for U.S. businesses and organizations (also) targeting Israeli audiences through Israeli media outlets
Every business and organization needs publicity and public relations, and there's no more credible, efficient, effective, and cost-effective publicity than media coverage. An article about your organization in a newspaper, or an interview about your business on television, can be consciousness-altering for your target audience. It conveys professionalism, a strong brand, and credibility - as your audience is exposed to you and absorbs information about you from familiar news sources, not through advertising labeled as 'sponsored'
The problem begins with the logical question - 'How is my business related to the news?' After all, in the media, you'll mostly find reports about national events, senior politicians, or major corporations. How is my business relevant there?
This is exactly our expertise at PRetz. After years of experience in public relations, we know journalists and media organizations, and we understand what they're looking for, what interests them, and how to approach them. In our work with clients, we begin by listening about the business and its activities, delving into all its aspects. This is how we diagnose the 'stories' - that is, what stories within the organization can be interesting, relevant, and fit into the current media discourse, and for whom. From these stories, with the client's guidance and approval, we create press releases and communiqués, and work with journalists and media outlets in a way that maximizes the business's media exposure, accurately and correctly.
As you can see in our portfolio, at PRetz we believe in efficiency and results. The term 'efficiency' is important because the world of media is magical and full of opportunities, but it can also sometimes be dangerous for an organization, causing severe crises or incorrect branding. Therefore, it's important not just to work quickly, producing any results. Rather, we focus on efficient work, well-planned, aligned with a communication strategy, that brings quick results to the business and organization as soon as possible - but also the right results for the business and organization, that will leverage it forward and lead it to growth, prosperity, and the goals we've set for ourselves.
The founder and chief communications consultant of the firm is Bnaya Peretz, 24, with several years of experience in public relations. He has a background working as a communications consultant for diverse clients, including in the Israeli Parliament, government ministries, research institutes, government companies, political campaigns, non-profits, and various businesses in the private sector. With them, he was involved in formulating communication strategies and messages, analyzing the political and media climate, and adapting messages to target audiences. He has drafted hundreds of press releases, which led to hundreds of publications in national, local, and sectoral media outlets. He has also coordinated and accompanied interviews of the firm's clients in various media outlets, including appropriate preparation and guidance for the interviews.
How do we proceed?
When scheduling the initial consulting meeting - which will be held with Bnaya, the chief communications consultant at PRetz - you will be asked to provide brief basic information about your organization or business. This information will be used by our office for the initial basic communication research phase regarding your business. We'll examine your current positioning in the world of public relations and media, the media climate of your field of activity, and more.
This ensures that the first meeting, which we consider very important, won't be wasted on idle talk, wasting your and our valuable time, and we'll move as quickly as possible to a practical discussion on possible next steps.
The possible conclusions that may arise are, of course, in accordance with the strategic examination of your organization's current situation, goals and aspirations, and what is possible given the current media situation. We may sometimes recommend several projects that will last for several months, a specific project for a limited time, or even less than that. All this is part of our goal at PRetz to adhere to the principles of efficiency and results, to ensure that the client's financial investment yields desired results and isn't wasted, and to provide as much value as possible.
So what are we waiting for?
Your business deserves to be in the news!
Schedule an initial consultation