Elevate Your Media Presence
Your Story Belongs in the News
PRetz
NY & Israel PR firm specializing in Israeli & Jewish media
Elevate Your Media Presence
Your Story Belongs in the News
PRetz
NY & Israel PR firm specializing in Israeli & Jewish media
PRetz LLC is a boutique PR firm connecting American organizations to Israeli and Jewish media coverage. Founded by communications strategist Bnaya Peretz, we bridge the gap between US-based companies, Jewish organizations, and startups and the Israeli and Jewish press through strategic storytelling and targeted media outreach.
We don't do magic tricks or buy coverage. Instead, we work as an extension of your marketing team, becoming deeply familiar with your organization's story and strategically positioning it within the current media landscape. Our role is to identify compelling narratives, craft them professionally, and connect them with the right journalists at the right time. This proven approach has helped organizations go from zero media presence to significant coverage, while multiplying existing media exposure for established organizations by substantial percentages.
We work with American organizations across diverse sectors and sizes - from established Jewish federations and foundations to emerging startups, from advocacy groups fighting antisemitism to innovative initiatives bridging US-Israel relations. Israeli media and audiences are genuinely interested in American philanthropic activities, business successes, activism, and innovation. We help make these stories accessible and compelling to Israeli and Jewish journalists and their audiences.
Bnaya Peretz brings several years of strategic communications experience, including work with parliamentary groups, government ministries, political campaigns, and social organizations in Israel. A graduate of the IDF Spokesperson Unit, he has extensive experience in public relations across diverse sectors. As a French-Israeli consultant now based between New York and Israel, he uniquely understands both American organizational needs and Israeli and Jewish media dynamics, having generated over 900 media placements across national, local, and international outlets.
We believe in minimal disruption to your daily operations. Rather than requiring constant input, we proactively monitor relevant news cycles, identify opportunities, and present you with ready-to-approve content and strategic recommendations. Our goal is to become a seamless extension of your team, handling the complexity of Israeli and Jewish media relations while keeping you informed and in control.
The value of Israeli and Jewish media coverage varies significantly by organization, and we'll explore this together during our consultation. Through our initial conversations, we identify each organization's specific strategic goals and determine how media coverage can best serve those objectives - whether that's strengthening donor relationships, building credibility, expanding reach, or achieving other organizational priorities. Every organization has different needs, and we tailor our approach accordingly to ensure media placements directly support your broader strategic objectives rather than serving as isolated publicity efforts.
MEDIA PORTFOLIO (900+)
EXPERIENCE
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PRetz LLC
276 5th Avenue suite 704 - 3092, New York, NY 10001, United States
office@pretzpr.com (646) 475-9356 418 Broadway, STE 6293, Albany, NY 12207
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